Privacy Policy

Effective Date: July 16, 2025
Business Name: It’s Lit Photography
Location: Inlet Beach, Florida, USA
Email: itslitbeachphotos@gmail.com
Phone: 850-368-3495

Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, book a session, or communicate with us through email, text, or social media.

1. Information We Collect
   We may collect the following types of personal information:

• Name, phone number, and email address
• Session preferences and location details
• Billing and payment details (processed through secure third-party providers)
• Information voluntarily submitted through forms or email
• Basic website usage data (IP address, browser type, page visits)

2. How We Use Your Information
   We use the information we collect to:

• Schedule and manage your photography sessions
• Respond to your questions or requests
• Deliver your digital images
• Send confirmations, reminders, and follow-ups
• Improve our website, services, and customer support
• Send occasional updates or promotions (only if you opt in)

3. Communication Consent
   By providing your phone number or email, you agree to receive service-related messages, booking details, and optional marketing offers from It’s Lit Photography.
   To opt out:

• Reply STOP to text messages
• Click Unsubscribe in any marketing email
• Or email us directly at itslitbeachphotos@gmail.com
  You may continue to receive transactional or service emails (e.g., booking confirmations) even if you unsubscribe from marketing content.

4. Third-Party Sharing
   We do not sell, rent, or trade your personal information. We may share your data only with trusted third-party services that help us operate (e.g., online booking tools, payment processors, or image delivery platforms), and only to the extent necessary for service delivery.
5. Data Security
   We take reasonable steps to protect your personal data from unauthorized access, misuse, or disclosure. While no online system is 100% secure, we use standard security protocols and ensure our third-party vendors do the same.
6. Use of Cookies
   Our website may use cookies and similar technologies to improve user experience and track usage patterns. You can disable cookies through your browser settings at any time, though some features of the website may not function properly.
7. Children’s Privacy
   Our website is not intended for children under the age of 13. We do not knowingly collect or store personal information from minors without parental consent.
8. Your Rights
   You have the right to request access to or deletion of your personal information. You may also update or correct your details by contacting us directly.
9. External Links
   Our website may contain links to other websites. We are not responsible for the privacy practices or content of third-party sites.
10. Updates to This Policy
    We may update this Privacy Policy periodically. Changes will be posted on this page with the updated effective date. Continued use of our site or services after changes are posted constitutes your acceptance of the revised policy.
11. Contact Us
    If you have any questions about this Privacy Policy or your data, please contact:
    itslitbeachphotos@gmail.com
    850-368-3495